Friday, June 18, 2010

AN INTERVIEW WITH ARTIST ELISA SCHWALM

If you're a subscriber to our newsletter or have checked out our website or the blog recently you've probably fallen in love with Elisa Schwalm's  images from her constructed landscape projects. Here Elisa tells us a little more about those images & her work.

                                                                                                Threshold 01

TELL US THE STORY BEHIND EACH OF THE IMAGES?
    Threshold 01 was actually shot on my first visit to the Brooklyn Botanical Garden (BBG). At the time, I had been living in New York City for about 3 months and was having a really hard time adjusting. I had always loved spending time in nature and found it very calming. I thought why not try checking out the BBG. It was a quiet day, actually a Jewish holiday so there were a lot of large Jewish families roaming around the garden. At one particular point I was enjoying being engulfed by green trees and I looked over and a bunch of siblings were playing on this rock. I instinctively turned my camera on them and snapped. What I photographed has been one of the most profound images I have taken since I arrived in New York City. With the Between Here and There series, I want to keep them more of a mystery at the moment.

                                                                    Between Here and There 01

THERE IS A FANTASY ELEMENT TO THESE IMAGES.  THEY’RE ALMOST MAGICAL… LIKE YOU CAN JUST WALK INTO THEM.  WAS THIS THE EFFECT YOU WERE GOING FOR?
    I would say yes I was going for that effect. A lot of my photography is very experiential, for me as I’m taking the photograph and for the viewer seeing through my eyes. I want the viewer to feel they can step right into the photograph where they can see and feel exactly as I did when I was there. I have always had a very romantic notion of the landscape, which doesn’t necessarily fit into the views of today. I try to bring some of that romantic, serene emotions I feel back to the viewer.

CAN YOU DESCRIBE WHAT YOUR CREATIVE PROCESS IS?  HOW DO YOU COME UP WITH THE CONCEPT FOR AN IMAGE OR SERIES?
    I come from a very analytical background, having a degree in Psychology. I am a researcher at heart. A lot of the time an idea will pop into my head and I will begin to research online or by going to specific locations. If I feel a connection to it all then I generally will delve a little deeper by beginning to photograph. For me, the conceptual aspect is a little harder and usual comes once I have amassed a collection of photographs.

HOW MUCH OF YOUR WORK IS SPONTANEOUS AS OPPOSED TO CAREFULLY PLANNED OUT SHOTS?
    Almost 100% of my work is spontaneous. The extent of planning is just choosing which locations I would like to photograph and then planning which day to go. Otherwise, everything else is left to chance. Currently, most of my work has taken place in parks and gardens where day-to-day things change. I like not knowing what I will get each time I go out.

                                                               Between Here and There 02

HOW DO YOU DECIDE ON LOCATIONS OR SUBJECT MATTER?
    Again this comes from the research I do once I have decided on a project or a basic idea. For me it is important that I connect with the idea and the locations/subject matters that I choose to photograph.

WHAT DO YOU HOPE PEOPLE TAKE AWAY FROM YOUR ART?
    I really love what I do and I hope the viewer can see that. The landscape is a very therapeutic place for me, which is why I believe that I consistently choose it as a subject matter. Much of my work feeds off my own emotions and I hope that comes through in the work.
  
UNLIKE A LOT OF PHOTOGRAPHERS THESE DAYS YOU MOSTLY SHOOT WITH FILM.  WHY?
    I grew up in the film generation. It’s how I learned and a lot of my creative process has been centered on it. For me, it is also about the tangible object. I like being able to hold the negative in my hand and having it as a permanent record of what I did. It doesn’t feel the same with digital. I can’t hold that digital file of 1s and 0s. I am a firm believer that in order to fully understand the history of photography and colour theory you need to learn how film works. I am open to the digital process and have begun to integrate it into my own practice but for now I’m still happy shooting film.

YOU CHOOSE TO GO DIGITAL FOR THE “BETWEEN HERE AND THERE” IMAGES.  WHY?
    When I started photographing for this series, I decided to play around with digital mostly because I could see what I was doing right on the spot. At the time, I also became interested in playing with focus and shallow depths of field. It was easier for me to gain a better understanding of what I liked and what was working by having instant access to viewing. This is also the first time I have solely used digital on a project. So far, so good.

WHAT ARE YOU WORKING ON RIGHT NOW? TELL US A LITTLE BIT ABOUT WHAT WE CAN LOOK FORWARD TO NEXT?
    I am continuing to look at constructed landscapes in different forms/constructions. What is natural can be unnatural and vice versa. Construction of the landscape allows us to be in and experience “nature” while still being a part of the urban structure. I am looking for moments that allow me to forget where I am physically and immerse myself in the “natural” land.  So I will be doing more shooting in parks, gardens, and museums in various locations. Plus, I’ve always got a lot of other things up my sleeve.

Thanks Elisa! We look forward to seeing what is "up your sleeve' in the future!

Tuesday, June 15, 2010

NEW RELEASES

                                                                  Between Here and There 01

Happy Tuesday Collectors!

I must say I do prefer Tuesdays over Mondays, especially when I get to bring you fabulous new releases.  Today's editions are by a Canadian artist who is currently living in New York studying for her Masters of Fine Art  in Photography.  Her fourth such educational endeavor!  Elisa Schwalm currently has a Bachelor of Arts in Psychology as well as a Bachelor of Fine Arts in Photographic Studies. Oh, and did I mention that she also studied photography at the Speos Photographic Institue in Paris?  If I sound amazed it's because I'm always in awe of those who are committed to pursuing the benefits of higher education.  In fact, on a recent visit home to Toronto, Elisa and I had a delightful discussion about the advantages and disadvantages of being a professional student.  I also got to hear firsthand the story behind today's images and I must say, it intrigued me even more.  Elisa and I have emailed back and forth for a while now but when she sent me these images I knew instantly that I had to bring them to you.  At first glance they might seem like ordinary landscape scenes.  However, there is a whimsical, almost magical quality about these images that is very intriguing.  I think Elisa described it best when she said she wanted the viewer to feel like that could "step into them".


                                                                       Threshold 01

I won't tell you much more about them as I want you to experience the images from your own point of view and let you see what you want in them.  I will, however, leave you with one last instruction.  Look closely.  Look very, very closely!

                                                                Between Here and There 02

I also want to share with you that we are now on Tumblr so feel free to drop by and check us out.  Don't forget you can also follow us on Twitter or Facebook to get all the latest updates and news.

Until next time, remember life is enhance by art!

Monday, June 7, 2010

PHOTO OF THE DAY

We're working hard to get ready for our next release but in the meantime I thought it would be fun to tease you with one of the artist's images for our pic of Photo of the Day. 


Elisa Schwalm is a Canadian artist currently living in New York where she's pursuing her masters in Photography.  This image is from her most recent series title, Here and There.  It's just a small taste of what we have coming up when we release 3 of Elisa's images from the same series next week. Enjoy!

Thursday, June 3, 2010

PHOTO GROUPING OF THE DAY

    
                                                            photo by Donna Griffith

                                                                                          CL3 Architects

                                                                   photo by Mortem Hotum

Today's photo grouping of the day is really 3 photos and it's all about symmetry.  There is something so appealing about a group of images framed the same and lined up perfectly.  Maybe it's my left brain speaking.  This is definitely a more organized, formal look but it makes a very effective focal point.